Develop and execute the overarching brand strategy for multiple brand, ensuring distinct positioning for each to maximize market share and prevent cannibalization.
Act as the Brand Guardian, maintaining strict consistency in visual identity, tone of voice, and customer experience across all delivery platforms and digital touchpoints.
Lead end-to-end 360 marketing campaigns from ideation to post-campaign analysis, leveraging data to optimize reach, engagement, and conversion.
Conduct continuous market research and competitor analysis to identify trends, guiding the New Product Development (NPD) pipeline to keep brands relevant.
Collaborate closely with the Commercial/Growth team to align brand building initiatives with sales targets.
Requirements:
Minimum 5 years of Brand Management experience within the F&B or FMCG industry, including at least 2 years managing a multi-brand portfolio.
Proven ability to manage the distinct positioning, visual identity, and strategic direction of multiple brands simultaneously in a high-velocity environment.
Strong balance of creative vision and commercial acumen, with the ability to translate consumer insights into strategies that drive both brand equity and revenue.
Excellent project management and cross-functional leadership skills to orchestrate complex campaigns involving Creative, Product, and Operations teams.
