Brand Manager

Overview

We are seeking an experienced Brand Manager with strong Web3 industry knowledge, localized growth expertise, and compliance-driven brand strategy capabilities to lead brand building and user growth initiatives for our compliant digital asset exchange business in Indonesia. This role will focus on localized brand positioning, multi-channel user acquisition, trust-building initiatives, and data-driven growth strategies. The ideal candidate will balance aggressive market expansion with strict adherence to local regulatory requirements, driving sustainable growth in market share, trading users, and brand credibility.

Key Responsibilities

• Develop and execute localized brand positioning and communication strategies aligned with Indonesian regulatory requirements for digital asset businesses, ensuring all campaigns and growth initiatives comply with applicable marketing, AML, and consumer protection standards
• Lead multi-channel growth and user acquisition initiatives across community platforms, KOL partnerships, payment ecosystems, social media, offline activations, and digital campaigns to improve acquisition efficiency and trading user conversion
• Design and implement trust-building and reputation management initiatives targeting regulators, media, and public audiences, including educational campaigns, security awareness, reserve transparency communication, and compliance-focused brand messaging
• Manage local public relations and crisis communication strategies, including response planning for operational incidents, regulatory inquiries, or negative market sentiment
• Drive data-informed growth experimentation through A/B testing, referral systems, incentive mechanisms, and conversion funnel optimization in collaboration with product and operations teams
• Monitor Indonesian market trends, competitor strategies, and regulatory developments to continuously adapt brand positioning and capitalize on compliant growth opportunities
• Collaborate closely with compliance, legal, product, and regional growth teams to ensure all branding and acquisition activities remain aligned with regulatory expectations

Qualifications

• Minimum 3 years of experience in brand marketing, growth marketing, or user acquisition within Web3, fintech, digital asset exchanges, or regulated financial services
• Strong understanding of Indonesian digital asset regulations, including Bappebti crypto asset requirements and electronic system provider (PSE) frameworks
• Ability to identify regulatory risks related to marketing language, incentive campaigns, referral programs, and advertising compliance
• Hands-on experience managing localized growth channels including community growth, social media campaigns, influencer/KOL partnerships, payment ecosystem collaborations, and live-stream or content-driven marketing
• Strong understanding of Indonesian consumer behavior, local culture, and community engagement strategies
• Fluency in both English and Bahasa Indonesia with excellent communication and stakeholder management capabilities
• Experience working cross-functionally with local teams, regulatory consultants, agencies, and external ecosystem partners
• Proficiency in growth analytics and attribution tools such as Google Analytics, AppsFlyer, or equivalent platforms, with the ability to evaluate ROI and optimize marketing budgets
• Experience handling crisis communications, regulatory-related public messaging, or operational incident response within regulated industries is highly preferred
• Ability to thrive in a fast-paced, evolving regulatory and competitive environment

Vision & Mission

OSL is the first SFC-licensed digital asset platform in Hong Kong and a PayFi innovator. Through stablecoin payments, cross-border settlement and global licensing, we are building the next-generation payments network. Stablecoins have become everyday money across emerging markets and are widely viewed as blockchain's killer app, with industry focus shifting from token issuance to real-world consumer and enterprise payment adoption. The strongest growth lies in cross-border B2B payments, where providers embedding stablecoins into corporate settlement flows can capture significant volume and float. Long-term defensibility comes from regulatory licences, banking partners and cross-border corridors.

OSL holds or has acquired licences in Hong Kong, Japan, Australia, Bermuda and Indonesia, and is expanding into Europe, Brazil, Southeast Asia and Africa through acquisitions and licence applications. With OSL Pay and StableX, we embed stablecoin settlement into bank accounts and card networks, support 150+ digital assets, and provide 24/7 fiat–stablecoin conversion. As a regulated pioneer with a startup mindset, we believe the future of payments will be driven by real adoption and scalable deployment, not technology narratives. We welcome builders who are passionate about crypto and payments to join us in shaping compliant, global payment infrastructure.