Brand Manager (Kate Spade)

Key Responsibilities:

• Own and localize brand guidelines and seasonal positioning in alignment with global/regional brand direction.
• Develop annual and quarterly brand plans including product focus, storytelling themes, and calendarization.
• Analyze brand performance, customer insights, and competitor activity to drive strategic decisions.
• Build and propose seasonal assortment plans based on historical performance, trends, and store needs.
• Manage Open-to-Buy (OTB) budgets and monitor utilization by category and drop.
• Liaise with regional principals to finalize buys, price architecture, and product strategy.
• Monitor stock performance, sell-through, aging, and initiate in-season actions (replenishment, transfers, markdown proposals).
• Manage shipments across departments within brand.
• Partner with the marketing team to ensure campaigns and VM align with product focus and brand stories.
• Work with operations to ensure smooth product flow, staff product knowledge, and store readiness.
• Coordinate with the e-commerce team for online assortments, digital launches, and merchandising alignment.
• Track KPIs including sales, sell-through, margin, inventory health, and markdowns.
• Prepare and present regular brand performance reviews to management and principals.
• Lead business case development for new product categories, store openings, or campaigns.

Key Requirements:

• Education: Bachelor's Degree in Business, Marketing, Fashion, or related field.
• Experience: Minimum 5 years in brand or merchandising management within fashion/retail (minimum 2 years in a senior role), with experience with international brands or brand principals.
• Languages: Fluent in English and Bahasa Indonesia (written and spoken).
• Tech-savvy: Proficient in Excel (pivot tables, VLOOKUP), PowerPoint, and familiar with retail systems.