Brand Manager - Food

7-9 Years

This job is no longer accepting applications

Job Description

Responsibilities

Job Description :

Develop and execute strategic plans for the new brand's growth and market penetration.
Identify market opportunities and consumer insights to shape the brand's positioning and strategy.
Plan and implement marketing campaigns to promote the new brand.
Manage all aspects of digital marketing, including social media, content creation, SEO, and email marketing.
Design and execute below-the-line initiatives to increase brand visibility and engagement at the grassroots level.
Foster a strong brand community through interactive and engaging campaigns.
Coordinate with the marketing team to integrate brand strategies into overall marketing plans.
Track and analyze the performance of marketing activities and campaigns.
Provide regular reports on brand performance and strategic recommendations for continuous improvement.

Requirements

Job Requirements :

At least 7+ years of proven experience in the FMCG (Fast-Moving Consumer Goods) industry.
Demonstrated experience in brand management and new product development.
Strong background in digital marketing and below-the-line (BTL) activation.