Brand Manager

Job Purpose

Lead the end-to-end brand marketing agenda for our Food/Dairy portfolio, shaping strategy and executing integrated marketing plans that deliver volume, revenue, profitability and long-term brand equity—fully aligned with the wider business strategy.

Role Responsibilities

Brand Strategy, Planning & Budget Ownership

• Develop annual brand strategies and integrated marketing plans, including volume, revenue, margin, and brand objectives.
• Build, manage, and secure approval for annual brand budgets covering advertising, promotions, and key initiatives.

Execution Excellence (ATL/BTL)

• Deliver advertising and promotional plans on time and within budget, coordinating cross-functional resources and agency partners.
• Lead the development and production of brand assets and sales support materials across channels (ATL, BTL, digital, in-store, trade).

Product, Packaging & Innovation Support

• Identify and drive product and packaging enhancements to strengthen competitive advantage in the FMCG Food/Dairy category.
• Participate in new product development forums, providing consumer, market, and brand input into innovation pipelines.

Performance Tracking & Market Intelligence

• Monitor performance vs. plan, reporting results and conducting ROI/cost-benefit analysis on campaigns and activities.
• Conduct ongoing consumer, market, and competitor analysis to identify opportunities, risks, and actionable insights.
• Leverage research and data to uncover growth opportunities and guide strategic decisions.

Demand, Supply & Cross-Functional Collaboration (S&OP / IBP)

• Forecast sales and demand in alignment with the Sales & Operations Planning (S&OP) process.
• Partner with Operations/Supply Chain to set and manage inventory levels across product families to support availability and minimize waste.
• Actively contribute to Product Management Review (PMR), IBP, and weekly ITP discussions, ensuring brand priorities are reflected in plans and execution.
• Provide input on product management assumptions, KPIs, and product status updates for PMR and wider stakeholders.

Role Requirements

• Bachelor's degree in Marketing, Business, or a related commercial discipline.
• 3–5 years experience in consumer marketing within FMCG, ideally in Food and/or Dairy.
• Strong analytical and commercial acumen, with proven ability to translate insights into actionable brand plans.
• Hands-on experience managing both above-the-line and below-the-line brand activations (including trade/in-store and consumer promotions).
• Strong stakeholder management and cross-functional collaboration skills (marketing, sales, supply chain, finance, R&D).