Brand Manager

This is a full-time on-site role for a Brand Manager located in West Jakarta, Indonesia. The Brand Manager will be responsible for developing and implementing marketing strategies to promote Beorganik Group's 3 brands (Beorganik, Beorpet and Skincare brand that will be launch soon), collaborating with the digital marketing team, offline team and analyzing market trends to drive brand awareness and growth.

Responsibilities

• Develop all marketing and brand strategies ,programs, monthly campaign calendars, and creative briefs for internal teams (KOL, social media, creative, e-commerce, paid ads) to build the assigned brands awareness & to optimize brands performance, both offline & online.
• Oversee end-to-end campaign implementation (pre-launch, launch, post-launch), ensuring all materials align with brand tone, claims, and legal compliance; track key KPIs such as engagement, CTR, CVR, and GMV.
• Conduct regular competitor benchmarking and analyze consumer insights from campaign data, reviews, and social trends to strengthen brand positioning.
• Actively researching for market, trend, competition & customer insights to drive winning brands strategy.
• Optimize partnerships with other brands and communites to drive awareness, transactions and sales.
• Coordinate with KOL, E-Commerce, and Product Development teams, as well as external partners or agencies, to ensure smooth campaign execution.
• Prepare post-campaign and monthly brand health reports, providing actionable recommendations for future strategies.
• Develop personal brand of the owner to inline with the brand's image

Requirements

• Experience in FMCG and local beauty brands companies with a similar marketing style to Beorganik — agile, digital-first, and strong in KOL activation and campaign execution.
• Creative thinker with a strong brand sense.
• Skilled in copywriting and storytelling.
• Strong UGC content creation
• Must have strong marketing strategies to ensure the growth in sales
• Proven experience in leading or creating campaigns (not just supporting).
• Able to work fast, multitask, and meet tight deadlines.
• Ambitious, highly proactive, able to lead teams and collaborate across divisions — not the type who waits for a brief.
• Must have prior experience working in a fast-paced environment (such as a scaling beauty startup, a growing brand, or an FMCG company with frequent campaigns).