Rosca Indonesia is launching a new venture in the hair beauty and styling tools category, targeting Indonesia's Gen Z, Millennials, and young professionals. We're building a brand that understands what modern consumers want, quality products with authentic communication and smart e-commerce strategy.
We're entering the electronics space with a data-driven, customer-centric approach and the ambition to become a category leader.
The Role
We're looking for a Brand Development Specialist who will be the founding team member for our electronics division. You'll own the entire customer journey, from product positioning and merchandising strategy to brand communication and social media marketing.
This is a rare opportunity to build something from the ground up. You'll start as a one-person team with full autonomy, and as we scale, you'll build and lead your own team.
What You'll Do
- Develop and execute merchandising strategy for hair styling tools across e-commerce platforms (TikTok Shop, Shopee, Tokopedia, etc.)
- Create brand positioning and communication strategy that resonates with Gen Z-Millennial consumers
- Build and manage social media content strategy and execution for product launches
- Analyze customer behavior, identify red flags, and optimize the customer experience
- Design marketing mix strategies specific to electronics category in Indonesian e-commerce
- Collaborate directly with leadership to shape product selection and go-to-market strategy
- Own performance metrics: conversion rates, engagement, customer feedback, and sales growth
What We're Looking For
Must-Have:
- 3+ years of experience in merchandising, brand communication, or marketing within electronics/consumer electronics category
- Proven track record in Indonesian e-commerce (any platform)
- Deep understanding of customer psychology in electronics purchasingwhat they want, what makes them hesitate, what builds trust
- Strong grasp of marketing mix (4Ps) and how to apply it in fast-paced e-commerce environment
- Data-driven mindset with ability to turn insights into action
- Excellent communication skills in Indonesian and English
- Self-starter who thrives in ambiguity and can work independently
Nice-to-Have:
- Experience with hair beauty or personal care electronics
- Content creation skills (copywriting, basic design sense)
- Experience scaling from 0 to 1 in new product categories
- Understanding of Gen Z-Millennial consumer trends
What We Offer
- Founding team member opportunityshape the brand from day one
- Direct collaboration with leadership (report to Vice Director)
- Competitive salary package
- Career growth as we scale (build and lead your own team)
- Fast-paced, entrepreneurial environment where your impact is visible immediately
- Probation period with clear milestones for permanent position
Location: Surabaya (On-site required)
To Apply: Send your CV to [Confidential Information] and a brief note telling us about your most successful electronics product launch / merchandising campaign / marketing campaign in e-commerce.
