SKINTIFIC, a leading beauty company experiencing exponential growth in Southeast Asia, is dedicated to delivering science-backed products to our customers.
As a Brand Activation Specialist, you will drive and execute SKINTIFIC's online PR strategy by managing brand messaging, visual content, and CSR initiatives, while building strong partnerships with NGOs, media outlets, KOLs, and e-commerce platforms to enhance brand reputation, drive online engagement, and support product launches
Responsibilities:
- Drive online PR efforts, including impactful CSR initiatives and partnerships with NGOs, to build a positive brand reputation.
- Coordinate and oversee high-quality photoshoots and video shoots, ensuring all visual content aligns with SKINTIFIC's brand messaging and standards.
- Cultivate and reinforce brand's image, ensuring consistent and compelling messaging across all digital channels
- Articulate and promote SKINTIFIC's brand values and market positioning clearly and persuasively across all online channels.
- Establish and maintain strategic partnerships with leading e-commerce platforms to increase online sales
- Work with media outlets to effectively launch new products, ensuring wide-reaching and impactful media coverage.
- Organize and manage PR packages to secure comprehensive media coverage and engagement.
- Select and engage influential KOLs for impactful brand activation campaigns, working closely with the KOL team to negotiate and finalize partnerships.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Fluent in English (written and spoken).
- Proven min. 2 years of experience in Project Management and Public Relations.
- Experience in handling 360 marketing strategy.
- Excellent communication and negotiation skills.
- Strong passion for the beauty industry.
- Willing to do full WFO from Mega Kuningan, Jakarta Selatan.
