Bachelor's degree in Marketing/Communication/Design/any relevant field
Minimal 2-3 years of experience in handling Brand Activation, Brand Partnership or a similar role (experience within the healthcare industry is a plus)
In-depth understanding in brand building and consumer activation plan & execution
Excellent communication and interpersonal skills, ability to maintain positive relationship
Creative thinking with the ability to develop innovative collaboration concepts
Strong organizational and project management skills
Job Description:
Develop and execute advertising campaigns that focus on building brand awareness and reaching a wide audience through mass media channels and social media channels
Work with creative teams to develop impactful and engaging advertising materials, including visuals, copywriting, and messaging
Ensure consistent messaging and brand identity across all ATL & BTL advertising channels for coherent communication
Monitor campaign performance using relevant metrics and analyze data to assess the effectiveness of ATL efforts
Plan and execute events, trade shows, workshops, and other experiential activities to engage customers on a personal level
