B2B CVM Campaign Design

CVM Campaign Design & Planning is responsible for creating and executing customer value management campaigns that drive customer engagement, retention, and growth. This role involves strategic planning, creative design, and cross-functional collaboration to deliver impactful marketing campaigns

What will you do:

- Develop and implement CVM campaign strategies aligned with business goals.

- Identify target customer segments and tailor campaigns to their needs.

- Create compelling campaign concepts and messaging.

- Design multi-channel marketing campaigns (email, SMS, social media, etc.).

- Plan and coordinate campaign timelines and deliverables.

- Execute campaigns, ensuring timely delivery and adherence to budget.

- Work with marketing, sales, product, and analytics teams to ensure campaign alignment and effectiveness.

- Communicate campaign plans and results to stakeholders.

- Monitor and analyze campaign performance metrics.

- Provide insights and recommendations for campaign optimization

- Utilize customer data and insights to inform campaign design and strategy.

- Continuously improve campaigns based on customer feedback and behavior.

What we need:

• Minimum 5 years of experience in CVM campaign, handle campaign personalization and campaign growth
• Fluent in English is a must since you will work with expatriate