Long Description
Core Function
To drive excellent execution of marketing communication initiatives by translating business and brand strategy into high-impact campaigns, content, and events — ensuring consistency and quality to achieve business impact across touchpoints.
Leadership Expectations
Lead and mentor team members to deliver high-quality, detail-oriented execution
Build a culture of ownership, speed, and creative excellence
Act as a bridge between strategy and execution, ensuring no dilution of intent in final outputs
Job Responsibilities
Long Description
Key Responsibilities
- Integrated Campaign Execution & Orchestration
- Translate brand and commercial strategy into campaign execution plans across digital, content, and offline channels.
- Ensure messaging clarity, audience relevance, and strong value proposition in every campaign.
- Oversee campaign rollout, monitor execution quality, and ensure on-time, high-standard delivery.
- Creative Direction & Brand Governance
- Lead and supervise visual and creative development across Social media
- Marketing collaterals
- Sales tools & presentations
- Internal & external communications
- Provide clear directions to internal designers and agencies to ensure:
- Strong, consistent brand identity
- High-quality and professional output
- Alignment with business messaging and campaign objectives
- Act as quality gatekeeper for all outward-facing materials
- Content Development and Production
- Oversee development of B2B content (campaign assets, thought leadership, case studies, digital content).
- Ensure all content reflects clear positioning, strong storytelling, and business relevance.
- Align messages across channels to ensure one consistent narrative to market.
- Event & Experience Management
- Lead end-to-end execution of B2B Marketing Events and Customer Engagements.
- Ensure strong concept development aligned with campaign objectives and brand messaging.
- Oversee vendors, agencies, and third parties to ensure seamless execution and connected experience.
- Act as final control point during on-site execution.
- Cross-Functional Alignment
- Work closely with: Product Marketing, Segment Marketing and Channel Marketing Teams to ensure all communications Reflecting actual product capabilities
- Address market needs and pain points
- Support lead generation and conversion
- Ensure marketing output is practical, usable, and impactful for sales teams.
- Performance Monitoring & Optimization
- Track performance of campaigns and content across channels.
- Identify gaps in execution and continuously improve content effectiveness, engagement, and conversion impact.
- Ensure insights are translated into better future execution.
Requirement
Long Description
- Min 5 years of experience in Marketing Communication, preferably in B2B Tech, Telco, ICT, or Digital Solutions.
- Minimum 3–5 years of experience leading teams and managing external working partners.
- Proven ability to execute integrated marketing campaigns across digital, content, and offline channels (events and customer engagements).
- Strong capability in translating complex technology solutions into clear, compelling, and business-relevant messaging.
- Strong creative judgment with ability to direct designers and agencies to deliver high-quality outputs.
- Experience developing B2B content such as sales kits, case studies, solution narratives, and campaign assets.
- Proven track record in managing and executing B2B tech events and customer engagements.
- Strong ability to work cross-functionally to ensure alignment and commercial relevance.
- Data-driven mindset with ability to monitor campaign performance and continuously improve execution effectiveness.
- Strong ownership, attention to detail, and ability to operate in a fast-paced, complex, multi-product environment.
