Associate Brand Manager

Responsibilities

• Development of new product category innovation, inclusive the end-to-end process management, follow-up renovation, and or seasonal extensions, and devise innovative roadmap strategies,
• Consumer insight identification, craft brands’ JTBD to develop overarching brand strategies that will lead to robust consumer funnel from awareness, consideration, conversion up to advocacy,
• Day-to-day brand management, incl. market and competition assessment, sales performance review, consumer insight analysis, etc.,
• Cross-functional team collaboration to ensure an integrated approach towards consumers from supply, sales, digital media, creative and online marketplace perspectives,
• Continuous product performance analysis and launch success through holistic 360 review
• Competition monitoring with CI team to capture emerging trends, watch-outs and competitors’ activities
• Continuous review and improve brand category profitability & performance specifications (sales, COGS, margin, etc.)
• Directly reporting to Brand Manager, you’ll be accountable for the whole category end-to-end performance.

Qualifications

• Able to speak Bahasa Indonesia & English fluently
• Proven 2+ years marketing experience within brand/marketing in FMCG industry as Associate Brand Manager. Experience in handling Foods will be a plus
• A team player with strong leadership skill to lead both internal and external stakeholders
• Demonstrate business acumen with focus on developing problem solutions
• Good understanding of the full marketing mix
• Possess strong analytical skill with data-driven thinking and affinity for numbers
• Demonstrate strong presentation skill
• Able to craft concept and/or product ideas based on clear consumer insight driven by robust consumer research
• Possess integrated understanding between marketing (brand), sales and media
• Agile and independent, able to quickly adapt in fast-paced environment
• Excellent communication skills
• Have strong ownership and can-do attitude to overcome major challenges and barriers