Conduct research and analyze consumer behavior, market trends and competitor activities
Anticipate consumer trends, stay up-to-date to current industry trends and mainstream culture
Prepare and develop product and sales concept according to Brand
Implement marketing plan and strategy to support and create brand image which can be accepted by consumer
Regulate all aspects of activities associated with the brand, like consumer insight, media planning, consumer & trade promo, market research, product development, pricing, S&OP forecasting, financial mix, and P&L management
Evaluate new products that use the brand which is concerned during the period of launching
Coverage area Banjarmasin
Requirements:
Bachelor Degree in any discipline
Have 3 years experience as Assistance Operational Manager in Food and Beverage
Understand brand communication & innovation development
Have strong business sense and analysis
Able to lead a team
Good communication and presentation skill
Strong knowledge on consumer insight and market research
