About This Role
Drive adoption of digital financial services (PPOB, QRIS, EDC, lending) by onboarding and activating agents/merchants, boosting transactions, loans, and revenue while maintaining strong partnerships
What You Will Do
- Sales Strategy & Execution:
Develop and execute regional sales strategies to drive distribution expansion, acquisition, and revenue growth across channels (direct sales, agents, distributors, and key accounts). Ensure strong execution of go-to-market plans, including product launches, promo campaigns, and market penetration initiatives.
- Channel & Distribution Management:
Build, manage, and optimize sales channels such as distributors, sub-distributors, agents, or merchant networks. Ensure strong coverage, visibility, and availability of products/services in the assigned region.
- Team Leadership & Field Execution:
Lead and manage a team of Sales Executives / Field Sales / Account Managers to achieve targets. Drive daily/weekly sales activities, including field visits, pipeline tracking, and performance reviews. Provide hands-on coaching to improve execution in the field.
- Sales Performance & Target Achievement:
Own regional sales targets (volume, revenue, activation, or transaction metrics). Monitor performance through sales dashboards and KPIs, identify gaps, and implement corrective actions to ensure target achievement.
- Territory & Productivity Management:
Design and optimize territory planning, route-to-market strategy, and sales coverage to maximize productivity and efficiency of the sales force.
- Merchant / Customer Acquisition & Relationship Management:
Drive acquisition of new customers/partners (e.g., outlets, merchants, agents, or users) and maintain strong relationships with key accounts to ensure repeat business and long-term growth.
- Market Intelligence & Competitor Analysis:
Monitor competitor activities, pricing strategies, and market trends in telco/FMCG/fintech landscape. Provide actionable insights to refine sales strategies and stay competitive.
- Customer & Field Feedback Loop:
Collect structured feedback from customers, agents, and field teams to identify gaps in product, pricing, or operations, and collaborate with internal teams for improvements.
- Training & Capability Development:
Conduct regular training and coaching sessions to enhance team capabilities in product knowledge, selling techniques, negotiation, and field execution excellence.
