Area Manager

Job Description :

• Manage and drive sales performance across the assigned territory to achieve revenue and volume targets
• Develop and execute effective sell-in and sell-out strategies based on local market dynamics
• Conduct area mapping and territory segmentation, including workload distribution and route planning
• Optimize distribution coverage, outlet productivity, and New Outlet Opening (NOO)
• Lead and coach area sales teams to improve selling capability and execution quality
• Identify performance gaps in distributors and outlets, and implement corrective actions
• Manage branch operations including inventory coordination, logistics alignment, and cost control
• Plan and manage area-level budgets to ensure operational efficiency
• Ensure pricing, promotion, and visibility compliance across channels
• Maintain strong relationships with distributors and key accounts
• Prepare regular sales reports, forecasts, and performance reviews

Requirements :

• Minimum 510 years of experience in territory or branch management
• Proven experience in creative sell-in and sell-out strategy execution
• Strong experience in area mapping, territory planning, and workload distribution
• Solid operational and budgeting management capability
• Strong leadership and team management skills
• Experience in cigarette industry or large FMCG companies is highly preferred
• Strong analytical, negotiation, and communication skills