Affiliate Marketing Lead

AFFILIATE MARKETING LEAD

Role Summary

Responsible for establishing and managing influencer partnerships across TikTok and Instagram. The role will begin with hands-on execution (outreach, negotiation, coordination). After demonstrating strong performance, the candidate will advance into a Team Leader role to build and lead the influencer partnership team.

Key Responsibilities

-Build and maintain relationships with top-tier, mid-tier, and micro influencers on TikTok and Instagram, including continuous new creator sourcing.

-Lead influencer communication, negotiation, pricing discussions, and campaign scheduling.

-Content delivery, monitor performance, and analyze results (reach, engagement, GMV, ROI).

-Maintain long-term partnerships with influencers and agencies.

-Collaborate with Online, Branding, and Content teams to support campaigns and daily content needs.

-Upon promotion to Leader, build and manage the influencer partnership team.

Job Requirements

-25 years of experience in influencer outreach and negotiation (TikTok or Instagram experience is a must).

-Strong communication and negotiation skills with excellent execution ability; able to drive partnerships independently.

-Familiar with the Indonesian influencer ecosystem; experience in beauty/health/lifestyle categories is a plus.

-Proficient in Bahasa Indonesia and English for daily communication.

-Existing influencer or agency connections are highly preferred.

KPIs

-Monthly number of new creators onboarded

-Performance of influencer campaigns (reach, engagement, conversion)

-Coverage across top-tier and mid-tier influencers

-Cost efficiency (ROI)

-Long-term partnership rate and re-engagement rate