About Gently
Gently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.
We move fast because the needs of millions of Indonesian children can't wait. At Gently, we value clarity, ownership, and impactand we believe strong decisions start with strong data.
About the Role
As an Affiliate Activation Specialist, you will drive affiliate marketing strategies to achieve sales and GMV targets. You will recruit, onboard, and manage creators, KOLs, and community partners across marketplace platforms. You will design commission structures and incentive programs to boost affiliate performance. You will monitor key metrics such as conversion rate and ROI to optimize campaigns. You will collaborate closely with Marketing and Commercial teams to ensure strong campaign alignment and maximize results.
What We're Looking For
- 35 years of experience in affiliate marketing, e-commerce, or digital marketing.
- Strong understanding of marketplace ecosystems such as Shopee, TikTok Shop, and similar platforms.
- Experience in the personal care, beauty, or FMCG industry is a strong advantage.
- Data-driven and performance-oriented, with the ability to analyze GMV, conversion rate, and ROI.
- Proven experience in managing affiliates, KOLs, or creator partnerships.
- Experience in designing commission structures, incentive programs, and performance-based challenges.
- Strong communication and stakeholder management skills.
- Proactive, target-oriented, and comfortable working in a fast-paced environment.
What You Will Do
- Develop and execute affiliate marketing strategies to achieve sales targets.
- Recruit, onboard, and manage affiliate partners (creators, KOLs, communities).
- Design incentive schemes, reward challenges, and commission structures.
- Monitor affiliate performance (GMV, conversion rate, ROI).
- Optimize campaigns based on data and performance insights.
- Collaborate with marketing and commercial teams for campaign alignment.
- Ensure budget control and maximize return on investment.
Why Join Gently
- Be part of a brand dedicated to supporting mothers with trusted, high-quality products.
- Grow your career in a fast-moving company where your ideas and ownership truly matter.
- Your work directly contributes to sales growth, brand expansion, and meaningful customer connections.
