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Key Responsibilities:

Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities and challenges.
Develop comprehensive brand strategies that align with client business objectives and target audience needs.
Translate insights into actionable creative briefs that inspire and guide the creative process.
Stay abreast of the latest industry trends, technologies, and best practices in brand strategy and consumer behavior.
Challenge and elevate strategic thinking within the agency, fostering a culture of innovation and creative problem-solving.
Mentor and guide junior team members in their professional development.
Develop and maintain strong, collaborative relationships with clients, acting as a trusted advisor and strategic partner.
Effectively communicate strategic recommendations to clients in a clear, concise, and persuasive manner.

Qualifications:

Bachelor's degree in Marketing, Advertising, Sociology or a related field.
2+ years of experience in advertising, brand strategy, or a related field.
Proven experience in developing and executing successful brand strategies for a variety of clients.
Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights.
Excellent written and verbal communication, presentation, and interpersonal skills.
Experience with qualitative and quantitative research methodologies (e.g., focus groups, in-depth interviews, surveys, social listening).
Strong understanding of consumer behavior, cultural trends, and the evolving media landscape.
Passion for the advertising industry and a desir

Senior Strategic Planner