Senior Strategic Planner

Key Responsibilities:

• Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities and challenges.
• Develop comprehensive brand strategies that align with client business objectives and target audience needs.
• Translate insights into actionable creative briefs that inspire and guide the creative process.
• Stay abreast of the latest industry trends, technologies, and best practices in brand strategy and consumer behavior.
• Challenge and elevate strategic thinking within the agency, fostering a culture of innovation and creative problem-solving.
• Mentor and guide junior team members in their professional development.
• Develop and maintain strong, collaborative relationships with clients, acting as a trusted advisor and strategic partner.
• Effectively communicate strategic recommendations to clients in a clear, concise, and persuasive manner.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Sociology or a related field.
• 2+ years of experience in advertising, brand strategy, or a related field.
• Proven experience in developing and executing successful brand strategies for a variety of clients.
• Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Experience with qualitative and quantitative research methodologies (e.g., focus groups, in-depth interviews, surveys, social listening).
• Strong understanding of consumer behavior, cultural trends, and the evolving media landscape.
• Passion for the advertising industry and a desire to stay ahead of the curve.
• Ability to work effectively in a fast-paced, collaborative environment.