About the Role

We are looking for a creative, proactive, and commercially minded to develop ideas and initiatives that increase revenue, foot traffic, brand awareness, and customer engagement.

This role is for someone who doesn't just think about marketing, but thinks:

What can we create to make people come, engage, talk about us, and ultimately spend

You will work across events, brand activations, partnerships, collaborations, campaigns, and commercial initiatives to create new opportunities for our property and brands.

Job Desk / Responsibilities

Develop creative ideas and strategies to increase revenue, foot traffic, and brand awareness, that create value for both parties.
Create and execute events, activations, campaigns, and experiences that attract customers, help with tennat sales and customer traffic.
Identify and approach potential brand collaborations and partnership opportunities.
Explore sponsorship opportunities and develop commercial proposals.
Identify opportunities to monetize events, spaces, campaigns, and other property assets.
Research current trends, consumer behavior, events, brands, and concepts that could be applied to the property.
Prepare proposals, presentations, budgets, and activation plans.
Monitor the performance of each activation and evaluate its impact on traffic, awareness, tenant performance, partnerships, and revenue.
Continuously look for new ideas, opportunities, and ways to make the property more relevant and exciting to customers.

What We're Looking For

Creative thinker who enjoys coming up with new ideas and turning them into real projects.
Strong commercial sense and understands that creativity should ultimately create business value.
Excellent networking, communication and negotiation skills.
Comfortable approaching and building relationships with external brands and partners.
Proactive, resourceful, and able to find opportunities independently.
Strong project management and organizational skills.
Willing to be hands-on during events and activations.

Qualifications

Bachelor's degree in Marketing, Business, Communications, Hospitality, Event Management, or a related field.
1–3 years of experience in marketing, brand activation, business development, events, partnerships, commercial, F&B, retail, hospitality, or a related field.
Experience organizing events, activations, collaborations, or partnerships is a plus.
A strong portfolio or examples of previous projects/activations is highly valued.
Fresh graduates with exceptional creativity, initiative, networking skills, and relevant organizational/project experience may also be considered.

The Ideal Person

We are looking for someone who is:

Creative. Commercial. Curious. Connected. Proactive.

Someone who sees an empty space and thinks of an activation.

Someone who sees a brand and thinks of a collaboration.

Someone who sees an event and thinks of a business opportunity.

Someone who doesn't wait to be told what to do, but actively looks for what's next

Key Performance Indicators

Success in this role will be measured through:

Revenue generated from activations and commercial initiatives
Sponsorship and partnership value
Increase in foot traffic
Increase in tenant/customer engagement
Successful brand collaborations
Number and quality of activations executed
Campaign and event performance
Brand awareness and reach
New commercial opportunities created
Overall ROI of initiatives

Commercial and Brand Activation Specialist