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This role will play a critical part in enhancing customer engagement, optimizing business performance, and enabling data-driven decision-making across the organization.

Key Responsibilities

Lead the organization's CRM, Loyalty Program, Marketing Automation, Business Intelligence, and Data Analytics strategies.
Drive customer engagement initiatives through data-driven insights and personalized customer experiences.
Oversee CRM platforms, customer data, reporting, business intelligence, and analytics capabilities.
Lead cross-functional teams responsible for CRM, loyalty, marketing automation, business intelligence, data engineering, and AI analytics.
Develop strategies to improve customer retention, segmentation, personalization, and business performance.
Support enterprise digital transformation initiatives through advanced analytics and data governance.

Qualifications

Bachelor's Degree in Information Systems, Computer Science, Data Science, Statistics, Business Analytics, Marketing, Business Administration, or a related field.
Master's Degree in Business Analytics, Artificial Intelligence, Digital Business, MBA, or equivalent is an advantage.
Minimum 5 years of experience in CRM, Customer Analytics, Business Intelligence, Data Analytics, Digital Marketing, or Digital Transformation.
Minimum 2 years of leadership experience managing CRM, Data Analytics, Business Intelligence, or Growth teams.
Experience in Hospitality, Tourism, Retail, E-commerce, Financial Services, Technology, or related industries.
Proven experience implementing CRM platforms, Loyalty Programs, Customer Data Platforms (CDP),

Head of CRM, Growth & Data Analytics