This role will play a critical part in enhancing customer engagement, optimizing business performance, and enabling data-driven decision-making across the organization.
Key Responsibilities
- Lead the organization's CRM, Loyalty Program, Marketing Automation, Business Intelligence, and Data Analytics strategies.
- Drive customer engagement initiatives through data-driven insights and personalized customer experiences.
- Oversee CRM platforms, customer data, reporting, business intelligence, and analytics capabilities.
- Lead cross-functional teams responsible for CRM, loyalty, marketing automation, business intelligence, data engineering, and AI analytics.
- Develop strategies to improve customer retention, segmentation, personalization, and business performance.
- Support enterprise digital transformation initiatives through advanced analytics and data governance.
Qualifications
- Bachelor's Degree in Information Systems, Computer Science, Data Science, Statistics, Business Analytics, Marketing, Business Administration, or a related field.
- Master's Degree in Business Analytics, Artificial Intelligence, Digital Business, MBA, or equivalent is an advantage.
- Minimum 5 years of experience in CRM, Customer Analytics, Business Intelligence, Data Analytics, Digital Marketing, or Digital Transformation.
- Minimum 2 years of leadership experience managing CRM, Data Analytics, Business Intelligence, or Growth teams.
- Experience in Hospitality, Tourism, Retail, E-commerce, Financial Services, Technology, or related industries.
- Proven experience implementing CRM platforms, Loyalty Programs, Customer Data Platforms (CDP), Marketing Automation, Business Intelligence, Data Warehousing, AI-driven Analytics, Predictive Analytics, and Enterprise Data Governance.
