What You'll Do

Develop and execute CRM/CDM strategies, including audience segmentation, customer journey mapping, and lifecycle marketing.
Plan, launch, and optimize CRM campaigns across email and other customer touchpoints.
Analyze campaign performance and customer data to generate insights and improve campaign effectiveness.
Manage end-to-end CRM campaign execution—from briefing, production, QA, deployment, to post-campaign reporting.
Collaborate with cross-functional teams (creative, developers, data teams, and external partners) to ensure seamless campaign delivery.
Ensure high-quality execution, including content accuracy, personalization, segmentation, and technical deployment.
Drive best practices for CRM assets, ensuring responsive design and an excellent user experience across devices.
Identify opportunities to enhance marketing automation, personalization, and data utilization.
Balance strategic planning with hands-on execution to deliver impactful CRM initiatives.

What We're Looking For

Bachelor's Degree in any discipline.
Minimum 5 years of experience in CRM, Customer Data Marketing (CDM), Email Marketing, Marketing Automation, or Digital Marketing.
Fluent in english
Proven experience developing and executing data-driven CRM campaigns.
Hands-on experience with CRM platforms and marketing automation tools.
Strong understanding of customer segmentation, customer lifecycle management, and journey mapping.
Experience with HTML/CSS, CMS, and analytics platforms such as Google Analytics or Adobe Analytics.
Familiarity with A/B testing and data analysis.
Experience with Salesforce, SAP Hybris, Tableau, Google Cloud Platform (GCP), or similar platforms is a plus.
Detail-oriented, proactive, adaptable, and comfortable working in a fast-paced environment.

CRM Campaign Specialist