Performance Marketing
Develop and execute paid media strategies across Meta, Google, TikTok, YouTube, marketplaces, and other digital platforms.
Manage digital advertising budgets with strong focus on ROAS, CAC, CPL, and conversion efficiency.
Optimize campaigns for lead generation, sales conversion, remarketing, and customer retention.
Monitor campaign performance and continuously improve digital funnel effectiveness.
E-Commerce & Marketplace Optimization
Manage and optimize official stores across major marketplaces and e-commerce platforms.
Improve product visibility, store conversion rate, customer trust, and platform ranking performance.
Develop promotional campaigns, flash sales, campaign calendars, and marketplace growth strategies.
Coordinate with operations, warehouse, and customer service teams to ensure smooth online fulfillment.
Website & Landing Page Management
Oversee company website performance, user experience, and conversion-focused landing pages.
Ensure website supports branding, lead generation, B2B inquiries, and direct online sales.
Collaborate with IT and design teams for website improvement, speed optimization, and system integration.
Develop landing pages for campaigns, product launches, and lead capture optimization.
SEO & Organic Growth
Build long-term SEO strategy for website ranking, organic traffic growth, and brand discoverability.
Optimize product pages, content structure, keyword strategy, and technical SEO performance.
Improve search visibility across search engines and marketplace platforms.
Support content marketing strategies for sustainable inbound traffic generation.
Data & Analytics
Establish digital dashboards for performance tracking across all online channels.
Analyze campaign performance, customer behavior, sales conversion, and customer journey insights.
Use CRM, analytics tools, and reporting systems for data-driven marketing decisions.
Provide regular reports and strategic recommendations to Head of Commercial & Marketing.

Minimum Qualifications

Bachelor's or Master's degree in Marketing, Business, or Communication from a reputable university.
7–10 years of digital marketing experience, including at least 3–5 years in a managerial role.
Proven experience managing e-commerce platforms, website performance, and mobile app marketing.
Deep understanding of SEO/SEM, Google Ads, Meta Business Suite, TikTok Ads, and digital analytics tools (GA4, Data Studio, Power BI).
Experience integrating CRM and marketing automation systems (e.g., HubSpot, Odoo, Salesforce, or similar).
Strong analytical, leadership, and cross-functional communication skills.
Fluent in Bahasa Indonesia and English (written and spoken).

Digital Marketing Manager