Kinobi AI is a Singapore-based company dedicated to transforming higher education by helping universities go beyond just academics. We focus on holistic student success, leveraging AI-powered solutions to ensure that students are well-prepared for their careers. We're looking for individuals who share our vision and want to make a meaningful impact in the future of education

Our purpose is to:

Empower institutions to guide their beneficiaries toward meaningful employment opportunities through AI-driven solutions
Demonstrate to the world that a global AI-powered B2B SaaS enterprise can be successfully built from Southeast Asia

Marketing & Operations Specialist (Junior to Middle, Full-Time)

Reports to: GTM Lead (marketing strategy, demand gen, operations) and Brand & Designer (design & content quality)
Mission Drive Kinobi's marketing and GTM operations across three fronts: (1) marketing execution (SEO, content, design), (2) demand generation execution (outbound, prospect lists, MQL nurturing), and (3) operations (CRM, pipeline hygiene, meeting notes). Serve as the operational backbone of the GTM team.
Job Scope:

Demand generation execution

Execute outbound email campaigns under GTM Lead direction (:400 emails per quarter)
Run LinkedIn outreach campaigns (:200 contacts per quarter)
Build and maintain prospect lists (university contacts, decision-makers, event attendees)
Follow up on event leads within 1 week of event close
Nurture MQLs with templated touches (product updates, case study sends)
Support GTM Lead with partner and event communications execution

GTM operations & CRM

Own CRM hygiene end-to-end; weekly updates, zero-error standard
Monitor MQL SQL progression; flag stuck deals to GTM Lead and AE
Maintain lead data quality in Attio
Write weekly meeting recaps and organise meeting notes
Run internal follow-ups on project or lead progress
Support GTM Lead with pipeline reporting and dashboard updates
Support GTM Lead in RFP execution

SEO & Website ownership

Own Kinobi.AI's SEO performance; maintain global ranking position
Ensure global traffic routes to kinobi.ai (not app.kinobi) consistently
Monitor SEO performance weekly; report monthly to GTM Lead
Identify and act on SEO opportunities (keywords, content gaps, technical issues)

Content execution

Create campaign message for demand generation
Write blog posts on a regular cadence
Create LinkedIn content: copy + simple design
Grow Kinobi's LinkedIn presence — followers and engagement per quarter
Maintain content calendar across blog and LinkedIn
Write whitepaper, case study, etc for demand generation

Design execution (under Brand & Designer's approval)

Execute simple website updates
Produce simple design assets within established templates (namecards, LinkedIn post, etc)
Collaborate with Brand & Design to create high quality materials assets for marketing and sales

Event & ops support

Gather event participant lists (80%+ coverage per event)
Hand off lists to GTM Lead for grooming
Coordinate event logistics under GTM Lead direction

Required qualifications

1–3 years of experience in marketing, marketing ops, sales ops, or growth roles (preferably in SaaS, EdTech, or B2B startups)
Strong written English and Bahasa Indonesia
High initiative and creative thinking to create demand generation campaigns.
Solid grasp of SEO fundamentals and content marketing principles
Comfortable with outbound communication (cold email and LinkedIn outreach)
Comfortable with Canva or Figma at a working level
Detail-oriented; the operations side demands precision
Self-starter; able to take direction from two managers and prioritise across creative vs operational workstreams
Comfortable with CRM tools (Attio or similar) and basic analytics

Tools Canva, Figma (working level), CMS (WordPress), Google Analytics, Search Console, LinkedIn, Attio, Slack, Google Workspace, GPT-5/Claude