As a Brand Team, you will be responsible for leading product portfolio development and brand management through innovation, strategic marketing execution, and cross-functional collaboration to drive business growth and category performance.

What will you do

Lead the development and management of product portfolio, including new product launches, product renovations, and seasonal extensions across multiple categories.
Maintain and improve product profitability by monitoring business performance, identifying growth opportunities, and developing effective brand strategies.
Use consumer insights, market trends, competitor analysis, and category assessment to identify market opportunities and drive portfolio growth and innovation.
Own and manage innovation and renovation projects end-to-end, while working closely with the Head of Brand and cross-functional teams.
Develop and execute marketing mix strategies, including ATL, BTL, digital campaigns, route-to-market initiatives, and e-commerce performance activities to strengthen brand presence in the market.
Lead cross-functional collaboration with teams such as R&D, Sales, Trade Marketing, Operations, Finance, and Creative to ensure successful product launches and brand execution.
Monitor and evaluate product performance, campaign effectiveness, and launch success through data analysis and market feedback.
Support forecasting activities, business planning, and day-to-day brand operations to ensure smooth execution and alignment with company objectives.
Conduct administrative and operational tasks related to brand management and product commercialization.

What are we looking for

Ideally, 4+ years of experience in Brand/Marketing within the FMCG industry.
Proven experience in handling new product development, product launches, and managing multiple projects simultaneously.
Strong understanding of Indonesia's FMCG market, consumer behavior, and competitive landscape.
Experience in Sales, Category Management, Digital Marketing, or Social Media Marketing would be an advantage.
Strong analytical thinking and business acumen with the ability to translate insights into actionable strategies.
Excellent organizational and project management skills with strong attention to detail.
Strong communication, collaboration, and stakeholder management skills across internal and external teams.
Positive, proactive, and solution-oriented mindset with the ability to adapt in a fast-paced environment.
Agile, flexible, and able to work under pressure while managing priorities effectively.
High eagerness to learn, grow, and thrive in a dynamic and engaging environment.

Brand Manager - Jakarta