Role Overview

We are hiring a senior, hands-on Digital Marketing, SEO & AI Visibility Manager to own our global organic visibility, analytics foundation, and SEO first website backend execution.

This is a role entails full ownership across strategy and execution. The role is explicitly SEMrush led and WordPress based. Candidates must demonstrate modern SEO capability that spans traditional Google search and emerging AI/LLM discovery

.
This role will also support the backend build and SEO architecture of our new website, working alongside internal content ownership and an external visual designe

r.
Scope of Responsibil

ity1. Global SEO & AI Visibility Program (Co

re)Own and execute a global SEO and AI search visibility strateg
iesBalance traditional Google SEO with AI/LLM discovery (ChatGPT, Gemini, Perplexity, et
c.)Continuously adapt strategy based on algorithm and platform chan

ges
2. Measurement & Analytics Foundation (Traffic Lead Opportun

ity)Own GA4 setup, configuration, and govern
anceConnect GA4 with CRM and marketing systems to enable attribu
tionDefine and monitor traffic, lead, and opportunity met
ricsDiagnose and resolve technical tracking is
suesMonitor performance trends and adjust strategy accordi

ngly
3. Keyword & Search Strategy (Google

+ AI)Research what customers actually search for across Google and AI
toolsPrioritize keywords by business value as well as search v
olumeMap keywords to services, pages, and content owne
rshipDefine where the company should compete, defend, or deliberately
avoidMaintain keyword tracking and Share of Voice in SE

Mrush
4. SEO & AI Search Visibility Enablement (Exec

ution)Execute on page SEO: copy optimization, headings, metadatapage SEO: copy optimization, headings, me
tadataBuild internal linking strategies and SEO first page stru
cturesImplement schema markup and AI readable content stru
cturesPartner with content owners to ensure SEO intent is pre

served
5. Website Backend & SEO Architecture (Wor

dPress)Support the backend build of the company
websiteDefine page hierarchy, navigation logic, URLs, and tax
onomiesConfigure SEO, performance, security, and analytics
pluginsEnsure SEO and analytics readiness pre and post
launchLead SEO QA, redirect planning, and launch mon

itoringThis role does not own visual design or heavy custom devel

opment.
6. Executive Dashboards & Reporting

CadenceCreate simple, clear dashboards
showing:Traffi
c trendsLeads and con
versionsRankings and Share
of VoicePerformance o
ver timeUpdate dashboards
monthlyProvide written summaries explaining what the data means and what to

do next
7. Competitor Visibility & Share of Voice

TrackingMonitor competitor visibilit
y across:Goog
le searchAI answers and
summariesTrack Share of Voice and positioning usin
g SEMrushIdentify gaps and opportunities in competitor s

trategies
8. Sales & Marketing Alignment and A

ttributionFacilitate workshops to align Sales and Mar
keting on:What counts
as a leadWhen a lead becomes sales r
eadyreadyHow success is measur
ed jointlyDocument definitions, handoffs, and attribu

tion logic
Required Experience &

amp; SkillsMus

t HaveHave5+ years hands on SEO and digital marketing
experienceDeep SEMrush expertise (keywords, SOV, audits, competitors,
reporting)Strong technical SEO f
undamentalsPractical GA4 setup and attribution
experienceExperience supporting WordPress bac
kend buildsClear, professional spoken and writ
ten EnglishAbility to operate independently and o
wn outcomesDemonstrated skill beyond data collection and into strategy development an
d executionExperience building executive
dashboardsExperience adapting SEO for AI/LL

M discovery
Strong

ly PreferredB2B or complex service

s experience

Senior Digital Marketing Manager