Role Overview
We are hiring a senior, hands-on Digital Marketing, SEO & AI Visibility Manager to own our global organic visibility, analytics foundation, and SEO first website backend execution.
This is a role entails full ownership across strategy and execution. The role is explicitly SEMrush led and WordPress based. Candidates must demonstrate modern SEO capability that spans traditional Google search and emerging AI/LLM discovery
.
This role will also support the backend build and SEO architecture of our new website, working alongside internal content ownership and an external visual designe
r.
Scope of Responsibil
ity1. Global SEO & AI Visibility Program (Co
- re)Own and execute a global SEO and AI search visibility strateg
- iesBalance traditional Google SEO with AI/LLM discovery (ChatGPT, Gemini, Perplexity, et
- c.)Continuously adapt strategy based on algorithm and platform chan
ges
2. Measurement & Analytics Foundation (Traffic → Lead → Opportun
- ity)Own GA4 setup, configuration, and govern
- anceConnect GA4 with CRM and marketing systems to enable attribu
- tionDefine and monitor traffic, lead, and opportunity met
- ricsDiagnose and resolve technical tracking is
- suesMonitor performance trends and adjust strategy accordi
ngly
3. Keyword & Search Strategy (Google
- + AI)Research what customers actually search for across Google and AI
- toolsPrioritize keywords by business value as well as search v
- olumeMap keywords to services, pages, and content owne
- rshipDefine where the company should compete, defend, or deliberately
- avoidMaintain keyword tracking and Share of Voice in SE
Mrush
4. SEO & AI Search Visibility Enablement (Exec
- ution)Execute on page SEO: copy optimization, headings, metadata‑page SEO: copy optimization, headings, me
- tadataBuild internal linking strategies and SEO first page stru
- cturesImplement schema markup and AI readable content stru
- cturesPartner with content owners to ensure SEO intent is pre
served
5. Website Backend & SEO Architecture (Wor
- dPress)Support the backend build of the company
- websiteDefine page hierarchy, navigation logic, URLs, and tax
- onomiesConfigure SEO, performance, security, and analytics
- pluginsEnsure SEO and analytics readiness pre‑ and post
- ‑launchLead SEO QA, redirect planning, and launch mon
itoringThis role does not own visual design or heavy custom devel
opment.
6. Executive Dashboards & Reporting
- CadenceCreate simple, clear dashboards
- showing:Traffi
- c trendsLeads and con
- versionsRankings and Share
- of VoicePerformance o
- ver timeUpdate dashboards
- monthlyProvide written summaries explaining what the data means and what to
do next
7. Competitor Visibility & Share of Voice
- TrackingMonitor competitor visibilit
- y across:Goog
- le searchAI answers and
- summariesTrack Share of Voice and positioning usin
- g SEMrushIdentify gaps and opportunities in competitor s
trategies
8. Sales & Marketing Alignment and A
- ttributionFacilitate workshops to align Sales and Mar
- keting on:What counts
- as a leadWhen a lead becomes sales r
- eady‑readyHow success is measur
- ed jointlyDocument definitions, handoffs, and attribu
tion logic
Required Experience &
amp; SkillsMus
- t Have‑Have5+ years hands on SEO and digital marketing
- experienceDeep SEMrush expertise (keywords, SOV, audits, competitors,
- reporting)Strong technical SEO f
- undamentalsPractical GA4 setup and attribution
- experienceExperience supporting WordPress bac
- kend buildsClear, professional spoken and writ
- ten EnglishAbility to operate independently and o
- wn outcomesDemonstrated skill beyond data collection and into strategy development an
- d executionExperience building executive
- dashboardsExperience adapting SEO for AI/LL
M discovery
Strong
- ly PreferredB2B or complex service
s experience
