What You'll Do

Own and scale end-to-end digital acquisition strategy across Meta, Google, TikTok, and other paid channels
Manage full funnel performance: campaign execution, audience targeting, budget allocation, and conversion optimization
Continuously improve key metrics: CAC, ROAS, CTR, CVR, and LTV
Lead structured experimentation including A/B testing (creatives, copy, landing pages) and funnel optimization
Drive lifecycle marketing initiatives (WhatsApp, Email, SMS, remarketing)
Build and grow FLIN's social media presence (Instagram, Facebook, TikTok) with content that educates and converts
Track and analyze full funnel performance (Impressions Clicks Leads Conversions) using tools like Google Analytics, AppsFlyer, Firebase, CRM
Identify bottlenecks and deliver actionable insights and weekly performance reports
Collaborate cross-functionally with Product, Sales, and Customer Success to improve conversion and retention
Support market research, campaign launches, and product positioning
Manage external/internal marketing resources and contribute to building a high-performing growth team

Requirements

7–10+ years of experience in digital marketing, growth, or performance marketing
Proven track record in scaling paid acquisition with strong ROI (CAC, ROAS focus)
Background in fintech, digital lending, consumer tech, or top-tier digital agencies
Strong hands-on experience with: Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), TikTok Ads
Deep understanding of full-funnel optimization and performance metrics
Experience with analytics and attribution tools (Google Analytics, AppsFlyer, Firebase, etc.)
Comfortable working in high-growth / startup environments (010 or scaling phase)
Strong analytical mindset with ability to turn data into clear growth actions
Experience leading or mentoring marketing team members is a plus
Willing to work onsite in Jakarta

Digital Marketing Manager (Performance & Growth)