Company Description

Novotel Bali Benoa, a five-star family beachfront resort located in Tanjung Benoa, invites experienced and driven hospitality professionals to join our team.

Surrounded by the richness of Balinese culture and positioned along a vibrant watersport coastline, the resort is known for delivering warm, family-friendly experiences through thoughtful service, engaging activities, and quality dining offerings.

As part of Accor, a leading global hospitality group, we are committed to providing an environment where employees are supported, valued, and given opportunities to grow professionally.

We are currently seeking a Director of Sales & Marketing to lead the resort's commercial strategy. The successful candidate will be responsible for driving revenue performance, enhancing brand positioning, and leading the sales and marketing team to achieve business objectives.

This is an excellent opportunity for a commercially focused leader with strong market knowledge and a passion for delivering results in a dynamic resort environment.

Job Description

The ideal candidate is a strategic leader with a strong commercial acumen, proven track record in driving revenue, and the ability to thrive in a dynamic resort environment. They bring a balanced approach, combining analytical insight with creative thinking, and strong leadership with hands-on execution.

Key Responsibilities

Develop and execute integrated sales and marketing strategies to achieve and exceed revenue targets across rooms, MICE, and F&B segments
Lead, coach, and inspire the sales and marketing team to drive performance, accountability, and continuous improvement
Analyze market trends, competitor activity, and demand patterns to optimize pricing strategies, segmentation, and distribution channels
Oversee the development and execution of marketing initiatives, including digital campaigns, brand positioning, social media, and partnerships
Build and maintain strong relationships with key accounts, corporate clients, travel partners, and industry stakeholders
Drive proactive business development efforts to identify new revenue opportunities and emerging markets
Collaborate with Revenue Management to ensure effective inventory control and maximize yield across all channels
Lead the annual budgeting and forecasting process, ensuring alignment with overall business objectives and profitability targets
Monitor commercial performance through data-driven analysis, providing regular insights and strategic recommendations
Manage sales and marketing expenses in line with the approved business plan and financial goals
Represent the property in industry events, trade shows, and community initiatives to enhance brand visibility and reputation
Foster strong cross-functional collaboration with all departments to ensure a cohesive guest journey and maximize upselling opportunities

Qualifications

Bachelor's degree in Business Administration, Marketing, or a related field
Proven track record of 7+ years in hotel sales and marketing, with at least 3 years in a leadership role
Demonstrated ability to drive revenue growth and increase market share in competitive environments
Strong strategic thinking and planning skills, with the ability to develop and execute innovative marketing campaigns
Excellent leadership and team management experience, with a focus on mentoring and developing talent
In-depth knowledge of the hospitality industry, including food and beverage operations and banquet/catering services
Proficiency in analyzing market trends, competitor activities, and sales data to inform decision-making
Outstanding written and verbal communication skills, with the ability to present effectively to diverse audiences
Experience in budget management and financial forecasting
Expertise in digital marketing strategies, including social media and content marketing
Proficiency in Microsoft Office suite and familiarity with hotel management software and CRM systems
Strong negotiation and relationship-building skills, with a track record of securing and retaining key accounts
Ability to work flexible hours, including evenings and weekends when required
Willingness to travel as needed for business development and industry events
Adaptability to work in a multicultural environment and knowledge of the Indonesian market is highly desirable

Additional Information

DIRECTOR OF SALES & MARKETING