JOB SUMMARY
The Director of Sales & Marketing, based at Capella Ubud, Bali, holds a key leadership position responsible for overseeing and managing all aspects of the Sales & Marketing Division. As a member of the Guidance Team (Executive Committee), the individual contributes a high level of sales and marketing expertise to the property. The Director of Sales & Marketing establishes and drives strategic decisions in alignment with both property and brand strategies, with the objective of achieving the desired business performance.
THE ROLE
- A member of the Guidance Team (Executive Committee), participates and contributes in the preparation and development of the Hotel's strategic and Business Plan.
- Oversees and manages the daily operations of the Sales & Marketing department and ensures that all team members comply with service standards, departmental policies and operating procedures set by the hotel.
- Solicit group, individual and other business directly and jointly with others through the execution of action plans.
- Within established parameters quote and negotiate prices with customer representatives confirming reservations by letter and drawing up contracts; to close the transaction.
- Upon closing, coordinate and follow-up with the concerned resort departments to ensure delivery of exceptional guest services.
- Determine and recommend prospective customers by analyzing all available information, participating in and conducting customer interviews and preparing customer action plans.
- Train the sales team accordingly in preparation of appropriate sale strategies.
- Determine appropriate market segments towards maximizing hotel revenues.
- Responsibility in maximizing the occupancy of conference and banquettes at the resort.
- Create sales targets and networks with corporate clients, airlines, tourist offices and related fields.
- Observe the market for relevant trends, monitoring competitors and the tide of events.
- Responding appropriately through social media adhering to the Six Senses Social media guidelines.
- Contribute to the price strategy aligned with the revenue manager for villa pricing and promotion
- Maintain an up to date knowledge of the hotel daily services, activities, promotion, and event. Effectively communicate and update all team members on any changes to ensure guests receive up-to-date information.
- Continually focus on the rejuvenation of Experiences by keeping abreast of industry trends and practices, update knowledge and skills to improve the product and service offering.
- Reviews and prepares monthly financial reports, budget forecasting, expenditure reports for higher management review.
- Ensures that all activities are carried out honestly, ethically and within the parameters of local law.
- As directed, participate in trade shows, conventions and promotional events, within the resort, the industry and customer organizations
- Ensure all team members recognizes the importance of Forbes standards as to deliver excellent audit and service performance.
- Analyze guest feedback from direct feedback, comment card or any online reviews and providing strategic direction to continuously improve overall rating.
- Empower team members to take ownership and responsibility in going beyond to exceed guest expectations. Delegate responsibility and expect accountability and regular feedback.
- Monitor performances team members and provide effective performance feedback for improvements, recognition and performance appraisal as due.
- Take ownership of individual's growth and be involved in career progression and succession planning of team members.
TALENT PROFILE
Qualification
- Diploma / Degree in Hospitality Business Management or equivalent is preferred
- Master's or Bachelor's degree in Sales and Marketing or Revenue Management
Work Experience
- 2 years of same position experience required.
- 4+ years Hotel Sales Experience with a preference of 2 years in a leadership role.
Technical Skills
- Excellent command of written and spoken English
- Competent computing skills (e.g. Microsoft Office)
- Excellent communicator with personable character, passion for leadership in Sales & Marketing
Kindly be informed only shortlisted candidates will be notified.
