Job Description

Location: Office in Bali

About Us

TyrAds is a leading tech-driven loyalty and rewards platform that partners with businesses to create meaningful and rewarding experiences for their customers. With millions of users across our platforms, we specialize in innovative AdTech solutions powered by big data, machine learning, and deep learning technologies.

Our systems process over 10,000 events per second, delivering real-time insights at scale. We build seamless user experiences across web, Android, and iOS, while leveraging ML/AI to power personalization and advertising effectiveness.

We are a team of 90+ employees worldwide and growing, guided by values of transparency, ownership, learning from mistakes, and respect for diverse cultures. Our product development follows Agile methodologies with weekly releases and collaboration tools such as GitHub, Jira, and Slack.

We are looking for an Ad Operations & Insights Manager to support our Performance Marketing team. This role sits at the intersection of campaign operations, performance analytics, and data collaboration.

You will be responsible for ensuring campaigns are set up correctly, monitoring their performance, and translating results into actionable insights. You will also work closely with our Data team to help improve internal models by providing real-world campaign learnings.

Job Requirements

Strong analytical thinking and problem-solving skills
Understanding of performance marketing (CPA, ROAS, funnels)
Experience working with dashboards, Excel or Google Sheets
SQL or data querying knowledge
High attention to detail
Ability to explain data and insights clearly
Experience working with data teams or models

Who You Are

Curious and data-driven
Detail-oriented and structured
Comfortable working across teams (CSS, Data, Monetization, Product)
Proactive in identifying problems and opportunities
Able to turn data into clear, actionable insights

Job Responsibilities

Campaign Operations & QA

Review campaign setups before launch (targeting, payouts, events, variants)
Ensure campaigns are configured correctly in the dashboard
Identify and prevent setup errors that could impact performance

Performance Monitoring

Monitor live campaigns on a daily basis
Track key KPIs such as ROAS, margin, retention, and event completion
Detect anomalies, drops, or unexpected performance changes
Analyze campaign performance and identify trends

Optimization Support

Recommend improvements to campaign setup (payouts, targeting, variants)
Support ongoing testing and experimentation efforts
Identify winning strategies and scale opportunities

Variant & Experiment Analysis

Monitor A/B tests and variant performance
Explain why certain variants outperform others
Ensure experiments are tracked and measured correctly

Data Collaboration (Key Responsibility)

Translate campaign performance into structured insights
Share learnings with the Data team to improve internal models
Participate in regular syncs with Data team
Provide feedback on tracking, events, and KPI logic

Dashboard & KPI Feedback

Identify gaps or issues in dashboards and reporting
Suggest improvements to metrics and visibility
Help internal teams better understand KPI definitions

Ad Operations & Insights Manager ( Performance Marketing)