Location: Jakarta, Indonesia
Department: B2B Marketing
Report to: B2B Marketing Manager, Indonesia

About Us

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

Forbes Top 4 Companies Using AI to Transform the World
Research Sniper Top 5 Best AI Apps
ASU+GSV EdTech 150
CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

Role Summary

We're looking for a Senior Field Marketing Executive to take full ownership of our event and field marketing efforts across Indonesia. This role is tailor-made for someone who thrives on creating engaging in-person experiences that move the needle on brand awareness and pipeline development. You'll be our boots-on-the-ground, turning events into revenue conversations.

Key Responsibilities

Plan, execute, and optimize company-hosted events (executive roundtables, workshops, roadshows, social gatherings to nurture relationships) targeting high-value prospects and customers
Drive our presence at key third-party events, conferences, and trade shows that align with our target industries
Own the end-to-end event cycle: briefing, vendor coordination, logistics, execution, and post-event follow-up in collaboration with Sales
Partner with the Sales team on Account-Based Marketing (ABM) plays to ensure events align with named account priorities
Develop and manage localized field marketing budgets per event, with final spend subject to pre-approval
Track and report on field marketing performance, including event ROI, pipeline impact, and lead quality
Coordinate with external PR agency, freelancers or KOLs to ensure brand visibility and media exposure around key events
Localize and adapt global or regional campaigns for Indonesia's unique market dynamics
Partner with the global content lead to identify, source, and produce compelling client testimonials and case studies as well as podcasts that support brand credibility and sales efforts

Qualifications & Skills

4+ years of experience in B2B marketing, preferably with a focus on events, field marketing, or ABM in the tech or SaaS industry
Proven ability to execute B2B events that generate pipeline and deepen customer relationships
Experience working with or alongside sales teams; comfortable speaking the language of pipeline and revenue
Excellent project management and vendor negotiation skills
Strong attention to detail and ability to juggle multiple events and deadlines simultaneously
Working knowledge of CRM and marketing automation tools (HubSpot, Salesforce, etc.) is a plus
Strong communication and stakeholder management skills (internal and external)
Comfortable with domestic travel for events

What Success Looks Like

High-quality, high-impact events that generate qualified leads and accelerate pipeline
Sales teams actively engaged and excited to bring prospects to marketing-led events
Event experiences that elevate our brand perception in a crowded B2B landscape
Smooth coordination with PR partners to amplify local visibility
A steady stream of well-produced client testimonials and case studies that resonate with target buyers

What We Offer

Working time: Mon-Fri (9am 6pm), Hybrid model 1 remote working day on Fridays
Comprehensive employee well-being benefits.
Free ELSA Premium courses to polish your language skills
Collaborative, international team culture.
Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.

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Senior Field Marketing Executive, Indonesia