As a Brand Team, you will be responsible for leading end-to-end brand and product category development by driving innovation, leveraging consumer insights, managing performance, and ensuring cross-functional alignment to deliver strong market and business results.

What will you do

Development of new product category innovation, inclusive the end-to-end process management, follow-up renovation, and or seasonal extensions, and devise innovative roadmap strategies,
Consumer insight identification, craft brands JTBD to develop overarching brand strategies that will lead to robust consumer funnel from awareness, consideration, conversion up to advocacy,
Day-to-day brand management, incl. market and competition assessment, sales performance review, consumer insight analysis, etc.,
Cross-functional team collaboration to ensure an integrated approach towards consumers from supply, sales, digital media, creative and online marketplace perspectives,
Continuous product performance analysis and launch success through holistic 360 review
Competition monitoring with CI team to capture emerging trends, watch-outs and competitors activities
Continuous review and improve brand category profitability & performance specifications (sales, COGS, margin, etc.)
Directly reporting to Brand Manager, you'll be accountable for the whole category end-to-end performance.

What are we looking for

Able to speak Bahasa Indonesia & English fluently.
Proven 2+ years marketing experience within brand/marketing in FMCG industry as Associate Brand Manager. Experience in handling Foods will be a plus.
A team player with strong leadership skill to lead both internal and external stakeholders.
Demonstrate business acumen with focus on developing problem solutions.
Good understanding of the full marketing mix.
Possess strong analytical skill with data-driven thinking and affinity for numbers.
Demonstrate strong presentation skill.
Able to craft concept and/or product ideas based on clear consumer insight driven by robust consumer research.
Possess integrated understanding between marketing (brand), sales and media.
Agile and independent, able to quickly adapt in fast-paced environment.
Excellent communication skills.
Have strong ownership and can-do attitude to overcome major challenges and barriers.

Associate Brand Manager - Jakarta

Strategy Project Consultant - Shopee Cross Border Special Projects

Strategic Management Trainee

Community Builder - Indonesia