As a Brand Team, you will be responsible for leading end-to-end brand and product category development by driving innovation, leveraging consumer insights, managing performance, and ensuring cross-functional alignment to deliver strong market and business results.
What will you do
- Development of new product category innovation, inclusive the end-to-end process management, follow-up renovation, and or seasonal extensions, and devise innovative roadmap strategies,
- Consumer insight identification, craft brands JTBD to develop overarching brand strategies that will lead to robust consumer funnel from awareness, consideration, conversion up to advocacy,
- Day-to-day brand management, incl. market and competition assessment, sales performance review, consumer insight analysis, etc.,
- Cross-functional team collaboration to ensure an integrated approach towards consumers from supply, sales, digital media, creative and online marketplace perspectives,
- Continuous product performance analysis and launch success through holistic 360 review
- Competition monitoring with CI team to capture emerging trends, watch-outs and competitors activities
- Continuous review and improve brand category profitability & performance specifications (sales, COGS, margin, etc.)
- Directly reporting to Brand Manager, you'll be accountable for the whole category end-to-end performance.
What are we looking for
- Able to speak Bahasa Indonesia & English fluently.
- Proven 2+ years marketing experience within brand/marketing in FMCG industry as Associate Brand Manager. Experience in handling Foods will be a plus.
- A team player with strong leadership skill to lead both internal and external stakeholders.
- Demonstrate business acumen with focus on developing problem solutions.
- Good understanding of the full marketing mix.
- Possess strong analytical skill with data-driven thinking and affinity for numbers.
- Demonstrate strong presentation skill.
- Able to craft concept and/or product ideas based on clear consumer insight driven by robust consumer research.
- Possess integrated understanding between marketing (brand), sales and media.
- Agile and independent, able to quickly adapt in fast-paced environment.
- Excellent communication skills.
- Have strong ownership and can-do attitude to overcome major challenges and barriers.
