Responsibilities

Design, plan, and execute store visual merchandising layouts that align with each brand's identity and commercial objectives.
Develop store zoning and planograms that optimize customer flow, maximize product exposure, and highlight hero SKUs.
Ensure that displays and fixtures are maintained to Serial's visual standards across all stores through regular visits and photo audits.
Coordinate with store leads to ensure consistent VM upkeep in daily operations.
Establish SOPs for visual display maintenance, changeovers, and seasonal refresh.
Lead visual & operational setup and execution for new store openings, renovations, and relocations.
Liaise with vendors for signage, display materials, and fixture production.
Develop VM training materials and refresh modules for store leads and staff.
Conduct in-store training and coaching sessions to strengthen the team's visual execution capability.
Conduct monthly visual audits with documentation and feedback reports.
Track the impact of display changes on sales performance and customer engagement.
Propose improvement ideas based on store feedback, shopper behavior, and current retail trends.
Maintain a visual merchandising archive (photos, layouts, before–after references).

Requirements

Education: Bachelor's Degree in Visual Communication Design, Interior Design, Retail Management, or related field.
Experience: Minimum 3 years in retail visual merchandising, preferably in lifestyle, fashion, or consumer goods brands.
Skills & Competencies:
Strong sense of design, spatial planning, and retail presentation.
Proficiency in design and layout tools (Adobe Illustrator, Photoshop, or SketchUp).
Understanding of product zoning, traffic flow, and commercial display logic.
Strong collaboration and communication skills with operational teams.
Hands-on, agile, and detail-oriented personality; willing to travel for store checks or setups.

Visual Merchandiser Specialist