About the Role

The Merchant Marketing Data Analyst Associate will play a pivotal role in driving data-informed marketing strategies to accelerate GoFood's growth. This role is responsible for developing and managing analytics dashboards, delivering actionable insights, and optimizing marketing performance across key initiatives. The ideal candidate will analyze merchant adoption of core GoFood features-such as promotions and ads-evaluate campaign effectiveness, and assess cost efficiency to guide smarter marketing decisions.

A core focus of this role is optimizing sales and CRM efforts to ensure cost-effective strategies for converting merchants to participate in promotional and advertising programs. By leveraging strong analytical skills, this role will contribute to refining business strategies, improving merchant conversion rates, and identifying untapped growth opportunities.

This position will collaborate closely with cross-functional teams-including marketing, product, and business units-to ensure alignment between analytics efforts and broader company objectives. It is ideally suited for a highly analytical, results-driven professional with a passion for transforming complex data into strategic insights.

What You Will Do

Build and manage marketing analytics frameworks - Develop dashboards and reports to track key marketing OKRs.
Analyze campaign performance and merchant behavior - Provide insights to optimize marketing strategies and drive growth
Develop predictive models and A/B testing - Improve forecasting, attribution, and marketing spend efficiency on CRM
Enhance targeting and segmentation - Use data-driven insights to refine merchant segmentation for better conversion and cost efficiency.

What You Will Need

Holds a Bachelor's or Master's degree in Data Science, Statistics, Business Analytics, Marketing, or a related field.
Has over 3 years of experience in analytics, marketing intelligence, or data-driven decision-making roles, preferably within tech, e-commerce, or FMCG industries.
Proficient in data analytics and visualization tools such as SQL, Python, R, Tableau, Google Data Studio, or similar platforms.
Possesses strong statistical and predictive modeling skills, with experience in A/B testing, forecasting, and attribution analysis.
Demonstrates a proven ability to translate complex data into actionable insights and communicate findings effectively to both technical and non-technical stakeholders.
Experienced in marketing performance analysis, merchant segmentation, and ROI optimization.
Skilled in working cross-functionally with marketing, product, and business teams to ensure alignment of data-driven strategies with company goals.
Strong in problem-solving and critical thinking, with a proactive mindset and the ability to manage multiple priorities in a fast-paced environment while driving data-informed decision-making.

About the Team

The Marketing Analytics team is a vital part of the GoFood Marketing division, based in Jakarta. This team collaborates closely with CRM, Product Marketing, Sales, and Merchant Growth teams to provide data-driven insights that enhance marketing performance, optimize campaign effectiveness, and drive business growth. By leveraging analytics, the team ensures that marketing efforts are strategic, cost-efficient, and impactful.

Our mission is to transform data into actionable insights, enabling the marketing team to make informed decisions that improve merchant engagement, campaign ROI, and merchant acquisition. A key focus is optimizing outreach campaigns, including WhatsApp and Telesales, to convert unmanaged merchants into active participants in promos and ads while maximizing cost efficiency.

As a data-centric team, we continuously refine our methodologies, utilizing advanced analytics, predictive modeling, and segmentation strategies to enhance marketing outcomes. We play a crucial role in measuring performance, tracking key marketing KPIs, and identifying opportunities for efficiency and growth.

At GoFood Marketing Analytics, we believe that data is the foundation of innovation. We foster a culture of continuous learning, collaboration, and problem-solving, empowering our team members to push boundaries and drive measurable impact. Through data, we aim to elevate GoFood's marketing strategies and solidify its position as a market leader.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

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