Job Summary:
Vacation Rental Sales Lead is responsible for driving revenue growth by developing and executing sales strategies both B2B & B2C, generating new business opportunities, optimizing CRM performance, and leading the sales team to achieve company targets. This role oversees the entire sales funnel, from lead generation to conversion, with a strong focus on acquiring and converting daily and monthly rental guests, as well as managing the owner acquisition funnel to secure new property partnerships and expand the Non - Exclusive portfolio. Vacation Rental Sales Lead leverages CRM data, market insights, and team performance metrics to develop strategic action plans that maximize occupancy, revenue, and long-term business growth.
Key Responsibilities :
1. B2B & B2C Business Development & Lead Generation
- Proactively identify, hunt, and develop new leads for daily and monthly rental markets.
- Build and maintain strategic partnerships to generate consistent sales opportunities.
- Develop outreach campaigns and lead-generation initiatives to increase qualified prospects.
- Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
2. Sales Funnel & CRM Management
- Manage and optimize the sales pipeline using Kommo CRM and other sales tools.
- Analyze funnel performance, conversion rates, lead quality, and sales activities.
- Develop data-driven action plans to improve lead nurturing, conversion, and customer retention.
- Ensure CRM data accuracy, reporting consistency, and process compliance across the team.
- Establish KPIs and dashboards to monitor sales performance and pipeline health.
3. Sales Leadership & Team Management
- Lead, coach, and develop the sales team to achieve revenue and performance targets.
- Manage both sales and non-sales support teams involved in the customer acquisition process.
- Set clear objectives, performance standards, and accountability measures.
- Conduct regular team meetings, pipeline reviews, and performance evaluations.
- Foster a high-performance, results-oriented sales culture.
4. Strategic Planning & Revenue Growth
- Develop and execute short-term and long-term sales strategies aligned with company objectives.
- Forecast sales performance and revenue targets.
- Identify bottlenecks in the sales process and implement improvement initiatives.
- Collaborate with marketing, operations, and management teams to maximize business growth.
- Provide regular sales reports, market insights, and strategic recommendations to leadership.
5. Customer Relationship Management
- Oversee key accounts and high-value client relationships.
- Ensure excellent customer experience throughout the sales journey.
- Develop retention and upselling strategies for existing customers.
- Resolve escalated customer concerns and support major negotiations when required.
Qualifications :
- Strong sales background with proven experience in business development, lead generation, and revenue growth.
- Preferably from the hotel, hospitality, property, or rental industry with established industry networks.
- Proven experience in leading and developing sales teams, including performance management and target achievement.
- Hands-on experience with CRM and sales pipeline management, with strong analytical and strategic planning skills.
