Trade Marketing Specialist

Be the missing link between a great Brand and a Sold-Out Shelf.

Great marketing builds desire, but great Trade Marketing closes the deal. Kopi Kenangan Botol (the Ready-To-Drink FMCG arm of Kenangan Brands) is looking for a commercially sharp, channel-savvy Trade Marketing Specialist to serve as the vital link between our Brand Marketing storytellers and our Sales warriors.

Focusing on both Modern Trade (Indomaret/Alfamart) and General Trade, you will translate brand strategies into concrete on-ground execution. If you are passionate about driving the Picture of Success and ensuring our drink portfolio wins the shopper's heart (and cart), we want to talk to you.

Ideal Candidate Profile:

• Experience: Minimum 3 years of hands-on Trade Marketing experience in the FMCG sector.
• Channel Expertise: Direct exposure managing Indomaret and Alfamart channels, with a deep understanding of store-level promo mechanics (e.g., Mailers, Gondola Ends, Cashier Promos).
• Category Focus: Strong background in the Beverage/Food category is highly preferred due to high-frequency purchasing cycles.
• Technical Skills: Advanced MS Excel skills (Pivot Tables, XLOOKUP, Data Visualization) for rigorous promo ROI analysis.
• Analytical Mindset: Proven ability to turn complex sales data into actionable, high-growth trade plans.

Job Role:

• Channel & Promo Strategy: Design and execute high-impact monthly promo cycles (Promo Hemat, JSM, PWP) across 40,000+ Indomaret and Alfamart outlets, while managing trade marketing strategies for Lawson, FamilyMart, FoodHall, and more.
• Trade Spend & SOS Optimization: Manage the trade investment budget to balance volume growth with bottom-line margins. Protect and expand Share of Shelf (SOS) and ensure strict planogram compliance across store tiers (Resident, Office, Transit).
• KAM Collaboration & Deal Setting: Partner daily with Key Account Managers to support negotiation logic for promo deals, understand Commercial Terms (TOT), and align with account requirements for PT Indomarco Prismatama and PT Sumber Alfaria Trijaya.
• Incentive & Claim Management: Calculate and oversee Key Account incentives based on sell-out targets, serving as the gatekeeper for Finance to verify and approve trade claims within budget accruals.
• BTL Execution & Field Audits: Develop eye-catching BTL materials (shelf-talkers, wobblers, cashier-point displays) that meet retailer standards, and conduct regular store audits to track display quality and competitor movements.
• Post-Activity ROI Analysis: Deliver weekly and monthly analytical reports tracking campaign uplift, promo effectiveness, and overall trade ROI.

More about Kenangan Brands:

• Kopi Kenangan: 1,200+ outlets across Indonesia
• Kenangan Coffee Malaysia: 200+ store locations
• Kenangan Coffee Singapore: 10 locations and growing
• Kenangan Coffee India: 10 stores and aggressive expansion plans
• Global Footprint: Expanding footprint across Taiwan, Australia, and the Philippines
• FMCG Division: Kopi Kenangan Botol (Ready-To-Drink subsidiary)

If this sound like you, send your updated resume to [Confidential Information]