Location: South Jakarta
Function/Department: Sales/Trade Marketing
Job Level: Sr. Manager
Tools Provided: Laptop
Contract: Full-time
About Multi Bintang Indonesia
We are the pioneer of the beer industry with more than 90 years of heritage in Indonesia. As part of The HEINEKEN Company, we brew and market iconic brands including BINTANG, Indonesia's most loved beer, Heineken®, the world's leading international premium beer brand, as well as BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, and BINTANG 0.0.
Guided by our purpose
Brewing the Joy of True Togetherness to Inspire a Better World, we combine strong brands, innovation, and passion for consumers to create meaningful experiences across Indonesia.
Join us and grow your career in a dynamic environment where your ideas can help shape the future of our business.
About The Job
Multi Bintang Indonesia is looking for a seasoned Trade Marketing Manager to shape how our brands win across channels in Indonesia.
This is a critical leadership role at the intersection of strategy, execution, and capability building that responsible for translating category and shopper insights into high-impact trade strategies, elevating execution standards, and enabling the sales organization to deliver consistent, winning performance.
Operating in a highly regulated dark market environment, you will play a key role in defining how we drive relevance, visibility, and growth for our brands through disciplined and innovative trade excellence.
Job Purpose And Impact
As Trade Marketing Manager, you are accountable for ensuring that channel strategies are clearly defined, effectively translated, and consistently executed across the market.
You act as the critical bridge between Marketing and Sales, converting strategic intent into clear, scalable, and actionable trade guidelines, while enabling the field and distributor network to execute with precision.
This role has a direct impact on business performance and brand strength, by driving superior in‑store presence, improving execution quality, and strengthening sales capability at scale. You will also play a key role in navigating the complexity of a dark market by unlocking growth through insight‑led and execution‑focused trade initiatives.
Main Responsibilities
- Define and lead channel strategies across Modern Trade, General Trade, and On‑Trade, ensuring alignment with business priorities and market realities
- Translate shopper, category, and market insights into clear, scalable trade guidelines and execution frameworks
- Drive in‑store excellence by improving availability, visibility, and positioning of key SKUs across channels
- Establish and track leading and lagging indicators of execution quality, including distribution, volume, visibility, and compliance to standards
- Elevate sales force and distributor capability through structured tools, playbooks, and capability-building initiatives
- Act as a strategic bridge between Marketing and Sales, ensuring brand strategies are translated into effective commercial execution
- Lead POPM and trade asset strategy, ensuring optimal allocation, impact, and return
- Design and deliver innovative BTL and trade activation strategies to win in a regulated dark market environment
- Drive a culture of execution discipline, performance tracking, and continuous improvement across regions
- Collaborate cross-functionally with Sales, Marketing, Finance, Supply Chain, and Digital to ensure end‑to‑end commercial effectiveness
CANDIDATE CRITERIA
- Bachelor's degree in Accounting, Finance, or related field.
- Bachelor's degree in Business, Marketing, Economics, or related field
- Minimum 8 – 15 years in Trade Marketing, Channel Development, or Sales within FMCG, beverage, or other fast‑moving consumer categories
- Strong track record in developing and executing channel strategy and trade marketing programs at scale
- Demonstrated ability to translate strategy into simple, actionable execution that delivers measurable impact
- Deep understanding of distribution models, field sales dynamics, and in‑store execution realities in Indonesia
- Proven experience working closely with distributors and multi-channel environments (MT, GT, On‑Trade)
- Strong stakeholder management and influencing capability within a matrix organization
- Analytical, commercially driven, and comfortable navigating complexity and ambiguity
- Fluent in English, both written and spoken
Note:
Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds! We are committed to fostering a positive and inclusive recruitment process. If you require any assistance during your application or at any stage of the process, please let us know how we can support you by contacting us at [email protected].
Disclaimer:
- At Multi Bintang Indonesia, your safety and trust are our top priorities. Please be aware of potential recruitment scams. We will never request any form of payment, whether for processing documents, travel arrangements, or any other part of the hiring process. If you ever feel unsure or want to verify the legitimacy of any communication, please reach out to us directly at [email protected]. This is our official email, and we only use addresses ending in @heineken.com.
- We carefully review all applications and will contact candidates whose profiles best match the role. If this opportunity excites you, we encourage you to apply, even if you don't meet every single requirement. Your application will still be thoughtfully considered.
- By submitting your application, you acknowledge that Multi Bintang Indonesia may share your data with trusted third-party partners appointed for recruitment purposes. Your information will be handled with strict confidentiality and in accordance with applicable data protection laws. If you have any concerns or wish to withdraw your consent, please contact us at [email protected].
