Own the full year MT forecast for Sell Out, NSV & CCMA. Input Promotion, Innovation & Delisting plans to Sales Performance & S&OP team to ensure forecast accuracy.
Translate category and marketing plans into actionable trade plans for MT.
Identify and roll-out strategic channel transformation initiatives and new platform strategies across MT.
Structure and standardize performance monitoring for the MT channel.
Lead JBP & Year Deal Strategy
Lead the total storyline and priorities for Key Account JBP.
Design annual year-deal proposals per account to meet both business and customer goals.
Support and coach the Sales team in step-by-step customer negotiations.
Lead D&A Investment Strategy revamp: shift from cost-ratio to activity-based planning, and from sell-in/sell-out to offtake-based to maximize ROI.
Job Requirements
Bachelor's degree in business, marketing, or related field
Min. 8 years experience in Trade Marketing / Category / Key Account in FMCG, with min. 3 years handling Modern Trade. Proven
Proven track record in leading JBP and Year Deal negotiation with top MT customers.
Strong analytical skills, knowledge in Nielsen and Tableau, business & S&OP process acumen
Excel advanced
Strong stakeholder management, influence, and presentation skills.
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
