We are seeking a Trade Marketing Manager (Food Service) to lead brand growth initiatives through the development and execution of effective trade marketing strategies, promotional campaigns, and product launches. This role collaborates closely with brand principals and cross-functional teams to ensure excellent market execution, drive sales performance, and achieve business objectives. The ideal candidate brings at least 3 years of experience in Trade Marketing within the FMCG Food & Beverage industry, complemented by strong analytical capabilities and a solid understanding of the Food Service channel.
Key Responsibilities
- Plan and coordinate brand development strategies with related departments to ensure smooth execution and achievement of brand goals.
- Monitor and evaluate all brand activities — from campaigns to promotions — ensuring effectiveness and alignment with company objectives
- Manage brand budgets (A&P) and track expenses to make sure spending stays within approved limits
- Build strong relationships with brand principals through regular meetings and collaboration, ensuring clear communication and shared goals
- Supervise product launch activities, making sure every rollout is well-executed and on target
- Monitor sales forecasts and marketing plans to ensure product availability aligns with promotional activities
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Qualification
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 3 years experience in trade marketing within the FMCG Food & Beverage sector is requird.
- Experience handling Food Service channel (HORECA and related Food Service Customers) is highly preferred.
- Strong analytical and problem-solving skill.
- Experience managing budgets and analyzing campaign effectivenes.
- Excellent communication, teamwork, and coordination skill.
- Passionate about growing brands and making things happe.
- Fluency in English (spoken and written).
