Hello. We're Blood.
Our purpose is to revolutionize periods.
Who are we
Blood is an unapologetic period-care challenger brand operating across Indonesia, Malaysia, Singapore, and more markets in the region. We create game-changing period care products for all who bleed. Our focus on product innovation and material design enables us to invent products that are both high performing and also better for the body.
Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.
We are scaling fast across both e-commerce platforms and modern trade retailers, with distribution in more than 10,000 retail doors - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
Who we're looking for:
We're looking for someone who enjoys the challenge of growing an insurgent consumer brand in the competitive and crowded retail environment. Join us and play a key role in driving Blood's growth across retail channels by strategizing and driving execution of displays, POSMs, promotions and activation activities to boost new customer acquisition & retention, as we scale-up our period care products & services to consumers across the region. You'll be an important part of our core team and have first-hand experience and exposure at a rapidly growing consumer startup in Southeast Asia.
What you will do:
Shopper & Trade Marketing Planning & Design 60%
- (20%) Create great POSMs: Work alongside in-house designers to create effective and compelling POSMs and in-store displays that will grab shopper attention and drive purchase in retail stores while reinforcing brand assets and personality
- (20%) Lead price promotion planning and evaluation by providing clear guidelines to KAMs on Depth/Frequency/ROI, partner with sales & finance to track trade spending, and establish regular promo evaluation
- (10%) Manage Vendor: Coordinating with external vendor/agency to negotiate a good price, ensuring accurate production, and timely delivery of POSMs
- (10%) Coordinating with KAMs to ensure POSM and retail display calendar per account is confirmed as early as possible, and then driving execution as per timeline for design, fabrication, and deployment
Shopper & Trade Marketing Operations 40%
- (20%) Ensures physical availability and prominence/visibility in-stores: Oversee and manage the retail merchandising field force team to ensure products are optimally stocked on shelf, promotions are executed, POSMs and displays are deployed well, securing free displays and other activation activities are executed as planned
- (10%) Prepare retail sell-out analysis reports that measure and track effectiveness levels of all trade marketing, promotions, POSMs, and also address potential distribution gaps or OOS as they occur
- (5%) Monitoring market trends, competitor promotions and in-store POSMs or activities
- (5%) Conduct regular store audits to inspect planogram compliance, inventory levels, product placement, and branding
What you will bring:
- Minimum 2-5 years experience in FMCG Trade / Shopper Marketing, Marketing, Sales Operations, or related experience.
- Strong consumer and shopper marketing intuition
- Excellent communication, interpersonal and project management skills
- Good attention to detail, with high curiosity and ability to find out the full story behind data
A bit more about us
- Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
- Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
- Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
- Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
- We're committed to your growth as well, offering unique learning opportunities and progression as we scale
Why Join Us
Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.
If you're ready to make a lasting impact and be part of a brand that's changing the game, we'd love to hear from you.
