Support the Brand Manager by working closely with principals to understand their needs, objectives, and business requirements.
Develop shopper and customer calendars based on insights and market knowledge to drive both topline and bottom-line growth across key pillars, including assortment, pricing, promotions, visibility (including planograms), SPGs, and retail marketing initiatives.
Collaborate with the sales team to ensure optimal execution of agreed plans and adherence to key guidelines, while considering on-ground and field realities.
Coordinate with the marketing team to ensure the marketing communication calendar is aligned and effectively supports overall shopper and customer strategies.
Partner with the sales team to identify channel expansion opportunities and secure new listings for categories and brands.
Work closely with demand planning, marketing, and sales teams to refresh and optimize assortments based on shopper, consumer, trade, and competitive insights.
Requirements
Minimum 24 years of experience in a marketing or assistant brand manager role.
At least 2 years of relevant experience in marketing or trade marketing, preferably within an FMCG.
Proven experience working with external stakeholders, such as retail partners and activation agencies.
Exposure to P&L management and experience working with large data sets.
Strong proficiency in Microsoft Excel and and working with large datasets is a must
