Touchpoint Business Performance & Journey

Job Purpose :

• To own digital business performance
• To optimize customer journeys across all digital touchpoints to maximize conversion, usability, and customer experience

Main Responsibilities :

1. Own and improve end-to-end customer journeys across all digital touchpoints.
2. Define experience standards and journey guidelines.
3. Optimize the placement of offers and content to improve conversion and usability.
4. Identify customer pain points and prioritize improvements.
5. Work with Product, GTM, CX/CLM, Brand, and Technology to deliver business priorities.
6. Drive digital adoption and monitor performance to achieve business targets.

Requirements :

• Have 5-6 years experience in related field (Product Management / Business Analyst / Growth Marketing)
• At least Bachelor Degree in information technology / Statistics / Mathematics / Business
• Having experience on Market Research (Customer Research, Trend Analysis, Competitive Benchmarking) would be advantage