Job Description
Responsibilities
About the team
Industry Strategy Team focuses on identifying and capturing growth opportunities across the e-commerce industry in Indonesia. By conducting top-down industry analysis, we build clear category strategies, guide business direction, and work closely with cross-functional teams to jointly deliver GMV targets.
Roles & Responsibilities:
1. Develop seller, product, content, and marketing strategies tailored to the characteristics of different e-commerce sectors to unlock incremental business opportunities.
2. Build category planning from an industry-level operating perspective, leveraging business data insights to connect seller supply with content distribution scenarios, and take full responsibility for category GMV performance.
3. Establish seller and product segmentation frameworks; identify potential sellers, products, and promising channels to enhance human-goods matching efficiency and accelerate GMV growth.
4. Integrate seller resources with promotional/marketing initiatives, and maximize category GMV based on platform incentive policies and campaign structures.
Qualifications
Minimum Qualifications:
1. Experience in seller/product operations within content e-commerce, with strong understanding of the content-driven commerce ecosystem.
2. Strong logical thinking, high data sensitivity, and the ability to translate data into actionable business strategies.
3. High-level fluency in English for listening, speaking, reading, and writing skills to be used as the primary language to communicate with the internal team, XFN, and external stakeholders who are non-Bahasa Indonesia speakers.
Preferred Qualifications:
1. Strong industry awareness and seller-level business mindset; able to identify product-operation fit from an operational perspective.
2. Strong project management and cross-functional collaboration skills; fast learner with excellent execution ability.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
