Strategic Intelligence - Transport 4W Demand

4-6 years
14 days ago
Job Description

About The Role

As the Demand Intelligence within the GoCar Strategy & Planning team, you play a pivotal role in steering the growth trajectory and profitability of GoCar. Taking full ownership of demand analytics, including exploratory data analysis, segmentation modeling, and performance analysis, you provide crucial insights to cross-functional teams, optimizing demand generation activities.

Your strategic impact extends beyond domestic borders, ensuring market leadership not only in Indonesia but also in international markets. By collaborating seamlessly with teams and fostering data-driven decision-making, you directly contribute to GoCar's position as a market leader, making impactful decisions that propel the organization's success and maintain a competitive edge in the dynamic landscape of the ride-hailing industry.

What You Will Do

  • Full ownership of the performance metrics tracking and analysis of GoCar Demand initiatives.
  • Analyze diverse sets of data to extract meaningful insights related to demand generation activities, and provide in-depth analytical support to inform and enhance business and strategic decision-making processes.
  • Collaborate with the Demand, Data Science, Product Manager, and Marketing teams across operating countries to ensure seamless implementation of the analysis.
  • Become the go-to person for all matters related to demand analysis, offering expertise in segmentation logic and customer lifecycle analysis.
  • Proactively identify opportunities for improvement in demand analysis processes.
  • Prepare and present comprehensive reports detailing analysis findings to relevant stakeholders.

What You Will Need

  • At least 4 years of demonstrated experience in Strategy Consulting, Investment Banking, Tech startups, or relevant industries.
  • A BS/MS in Business, Engineering, Computer Science, Mathematics, Economics, Statistics, or equivalent experience.
  • Comfortable manipulating large volumes of raw data with meticulous attention to detail and a commitment to data accuracy (SQL/Python skills)
  • Ability to uncover narratives and relationships within data and effectively communicate insights to diverse audiences.
  • Demonstrates a proactive and team-player attitude, contributing collaboratively to team objectives.
  • Proficient in multiple analytic and database tools commonly used in marketing organizations (e.g., Tableau, etc.).
  • Possesses a scientific and hypothesis-driven thinking process, with the ability to work incrementally and exponentially to derive meaningful insights.
  • Ability to prioritize tasks and collaborate with multiple internal and external stakeholders.

About The Team

Our GoCar transport Strategy & Planning team is a family of 17 folks based across Indonesia, Singapore, and Vietnam. As fuel is to our Gojek drivers, we are to Gojek: driving the Transport business from the inside out. The gist of our team's responsibility is to develop business strategies to encourage continuous growth sustainably to become the leader in the market. How does one achieve this, you may ask By becoming strategic, data-driven, yet pragmatic in everything that we do. Our team is particularly driven by our shared passion to always deliver the best we possibly can. We are working on several projects now, including one about developing a machine learning model to provide the best booking experience for our customers and drivers from end to end so that we can reach a wider customer base profitably.

We're a team that's equally concerned with the growth of our product as with each other's personal growth and well-being, as well. When our laptops are shut, you'd probably find us binge-watching Friends on Netflix (yes, probably for the eighth time), hovering around the city with GoCar to try out new good spots in town (what can we say we are loyal!). We work hard play hard and take pride in what we do!

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek, GoToFinancial and GoToLogistics (GoTo) only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.






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