Strategic Communications Specialist

About Bukalapak

Bukalapak is a leading Indonesian technology company dedicated to empowering small and medium-sized enterprises (SMEs). We are committed to creating a fair economy for everyone, driving innovation, and contributing to the growth of society. At Bukalapak, you'll be part of a dynamic and passionate team making a real impact.

Job Responsibilities:

• Develop and execute media strategies to enhance brand awareness and ensure alignment with overall communication goals.
• Manage media relations by building and maintaining strong relationships with journalists, influencers, and key stakeholders to secure positive press coverage.
• Create, edit, and distribute press releases, media kits, and corporate communication materials to effectively convey key messages.
• Manage external PR and media-buying agencies, ensuring projects are delivered on time, within budget, and in accordance with agreed SLAs.
• Collaborate with internal tribes and functional teams to ensure timely execution of communication requests and consistent messaging across communication channels.
• Monitor media coverage and public sentiment, providing insights to strengthen brand reputation and communication strategies.
• Support brand reputation and crisis management by monitoring potential issues and coordinating timely responses to media or public concerns.
• Plan and coordinate press events, interviews, and media briefings to maximize exposure and engagement.
• Stay updated on industry trends, media landscape shifts, and competitor activities to refine communication strategies and enhance brand positioning.

Job Requirements:

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Media Studies, or a related field.
• Minimum 3–5 years of relevant experience in Public Relations, Media Relations, Corporate Communications, or related roles.
• Strong knowledge and experience in media relations, brand positioning, and corporate storytelling.
• Strong ability to build and maintain relationships with journalists, influencers, media outlets, and key stakeholders.
• Experience in developing and executing media strategies to support brand awareness and communication objectives.
• Proficient in creating press releases, media kits, corporate communications materials, and key messaging.
• Experience in monitoring media coverage and public sentiment, with the ability to support reputation and crisis management.
• Experience in organizing press events, media briefings, interviews, and other media engagement activities.
• Strong communication, writing, and storytelling skills with high attention to detail.
• Strong collaboration and stakeholder management skills, with the ability to work effectively with internal teams and external agencies.
• Ability to stay updated on industry trends, media landscape developments, and competitor activities.

Bukalapak is an Equal Opportunity Employer

Bukalapak is committed to creating a diverse and inclusive workplace. We encourage all qualified individuals to apply regardless of race, religion, gender, or disability.