Long Description
Role Summary
Trade Marketing & Visibility IM3 is responsible for leading and executing integrated marketing strategies to enhance brand positioning, customer engagement, and business growth in the telecommunications sector. This role requires expertise in product/brand marketing, P&L management, advertising & promotions, and market research & analysis to drive customer acquisition and retention.
Responsibilities
- Execute messaging strategies to enhance brand positioning.
- Execute marketing strategies and plans to drive customer acquisition and brand awareness.
- Analyze market trends, determine product requirements.
- Plan, create, and coordinate advertising and promotional campaigns to maximize market reach and impact.
- Gather and analyze marketplace trends, customer data, and competitive insights to optimize marketing strategies.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field. A Master's degree (MBA) is preferred but not required.
- At least 5 years of experience in sales, marketing, or business development within the telecommunications or FMCG industry. Minimum 3 years in a managerial role, leading teams in sales and distribution.
- Proven expertise in sales strategy development, team leadership, and market expansion.
- Hands-on experience in leading large-scale sales operations and distribution networks.
- Strong background in financial planning, P&L management, and revenue forecasting.
- Ability to analyze market trends, customer insights, and competitive intelligence to optimize sales strategies.
- Prepaid sales and distribution management, ensuring alignment with business objectives.
- Market analysis and business development to drive customer reach and retention. Financial performance management, including budgeting, forecasting, and ROI evaluation.
- Sales Leadership & Negotiation: Ability to drive sales teams, manage key accounts, and close high-value deals.
- Strategic Marketing & Brand Development: Experience in executing marketing campaigns, pricing strategies, and customer engagement initiatives.
- Customer Service Excellence: Strong problem-solving skills to resolve escalations and ensure high service quality.
- Excellent analytical thinking, data-driven decision-making, and problem-solving abilities.
- Strong communication and stakeholder management skills to collaborate with distributors, partners, and internal teams.
- High adaptability to a fast-paced, competitive market with the ability to drive innovation and continuous improvement.
