(Staff) Digital Ads

About the role

Develop and execute media buying strategies across digital advertising platforms, including Google Ads, Meta Ads, and TikTok Ads.

Key responsibilities

• Analyze advertising performance and optimize budget allocation to maximize campaign effectiveness
• Conduct market research to identify the most effective advertising channels based on target audience segments
• Collaborate with the Creative team to produce engaging and high-performing advertising materials
• Prepare campaign performance reports on a daily, weekly, and monthly basis

About you

• Bachelor's degree (S1) with a minimum of 2 years of relevant work experience
• Familiar with WordPress and project management tools
• Proficient in Meta Ads (including Conversion Ads and Collaborative Ads), TikTok Ads Manager, TikTok GMV Max, and Shopee Ads
• Strong understanding of omnichannel marketing strategies (Ads, KOL, Affiliate, and Live Commerce) with proven experience in driving revenue growth
• Data-driven mindset with strong advertising reporting and spreadsheet skills